Decreased Influence Of Mass Media
I would also like to look at the influence of the mass media. It is not possible to discuss in detail here due to space limitations, but apart from television such as ‘smart iptv’, the presence of mass media such as newspapers, radio, and magazines is declining. Probably as many people are experiencing. The decline in newspaper circulation has progressed rapidly since the mid-2000s, and empirically speaking, newspapers are no longer showing their presence as mass media for generations under the age of 40. The reality is that it’s definitely becoming less of a “media to read”, whether it’s for or against it, and so are magazines and radio.
In addition, these changes are not necessarily due to changes in content. On the contrary, when it comes to Japanese newspapers, some have a history of nearly 100 years, and they have accumulated know-how, coverage networks, and resources. Overall, their quality and stability of continuous supply are still unmatched by the bunch of individual internet media. Content quality is rather improving due to some scandals and the recent trend towards compliance.
Politics That Adopt Marketing Methods
The obviousness of concepts and words for discussion is also shaking. For example, “maintenance” is popular in Japan today. Both the ruling party and the opposition insist on “true conservatism.” The theme is not “maintenance or innovation” but “which is true maintenance”. It has been pointed out that the political parties that recall the concepts of “conservatism” and “innovation” are reversed. At this time, even if discussions are made using the terms “conservative” and “innovation,” the costs required for discussion and persuasion are steadily increasing because the concepts that are based on different theorists vary from generation to generation.
In the first place, there are not so many people who refer to the statements and transmissions of “live politicians” in their political choices and vote based on objective facts and assertions. In between voters of the most popular content of the media as is one of news dealing news program, as one of the “Yafutopi”, as one of the tweets in the timeline, or sent in a push notification as one of the major news, do not are doing a political choice to clue the image of instant eye politicians and political parties. Since the beginning of the 2000s, politics has been actively adopting modern marketing methods. Since the election campaign using the Internet has been approved, each political party has been actively seeking new information armament through information gathering and analysis and tactical improvement based on data (Nishida 2015, 2018).
Challenges remain in political education, which virtually deals with real politics and its background. Many voters cannot explain the history and achievements of the Liberal Democratic Party, and of course, they cannot explain those of the Communist Party, and it is difficult to remember even the name of the active Prime Minister when going back five generations due to the influence of the long-term administration. .. The importance of Japanese sovereign education was mentioned in reducing the voting age from 20 years old or older to 18 years old or older, but there is no significant change in the situation. With the exception of immediately after the system revision, it seems that the voter turnout has recently converged to almost the same level as in the 20s. If you have little knowledge of politics, diversified sources of information and communication standards are image-centric, you have no choice but to vote on the image as a clue.